We need to talk about the cow in the room. To tackle climate change, we don't just need clean energy and transport. We need to change what we eat. It's the biggest, easiest, most urgent step any of us can take. Factory farming of animals is a catastrophe. The industry creates massive emissions, destroys biodiversity and is insanely cruel. In Britain alone, we slaughter a billion animals each year for food. It is literally killing us, wildlife and the planet. Nobody wants to talk about it. Now they will ... Drawing on decades of experience as a pioneer of sustainability and taking on meat-obsessed culture warriors, Dale Vince shows how plant-based eating is key to unlocking the crises we face and the route to a Green Britain.

Praise for On Manifesto: The Battle for a Green Britain * : *
Revealing, inspiring and funny and a joy to romp through ... we all need to hear and understand if we are to survive this mess we've made -- Chris Packham
Enthralling, thought-provoking ... I had no idea that we had our own Archimedes living in The Cotswolds -- Jilly Cooper

Dale Vince is the founder of Ecotricity. A former new age traveller, he invented the idea of 'green energy', built Britain's first electric car, set up the world's first national charging network, invented sky diamonds, and runs Forest Green Rovers, the world's first vegan football club. A tree-hugging plant-eater since he was a teenager, he's a campaigner, entrepreneur, bestselling author and advocate for Green Britain.