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Improving Marketing Effectiveness
Improving Marketing Effectiveness
hardback
Published:
24 August, 1998
hardback
Published:
24 August, 1998
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Description
After reviewing the latest fads and fashions in marketing, Bob Shaw finds that it is the good old fashio ned basics of marketing that are usually the key to marketin g effectiveness. '
More Details
| Type | Book |
|---|---|
| ISBN13 | 9781861970541 |
| ISBN10 | 1861970544 |
| Number Of Pages | 256 |
| Item Weight | 439 g |
| Product Dimensions | 142 x 28 x 216 mm |
| Publisher / Reseller | Economist Books |
| Format | hardback |
| Edition | Main |
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