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International Marketing Strategy: Analysis, Development and Implementation

4.32 ( 25 Ratings by Goodreads)
International Marketing Strategy: Analysis, Development and Implementation

International Marketing Strategy: Analysis, Development and Implementation

(Author) (Author)
4.32 (25 Ratings by Goodreads)
paperback
Published: 13 September, 2001
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Description

The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.
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More Details

Type Book
ISBN13 9781861527721
ISBN10 1861527721
Number Of Pages 544
Item Weight 815 g
Product Dimensions 184 x 24 x 263 mm
Publisher / Reseller Cengage Learning EMEA
Format paperback
Edition 3rd edition
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