Managing and Marketing Health Services
Managing and Marketing Health Services
paperback
Published:
22 August, 2002
paperback
Published:
22 August, 2002
Standard worldwide delivery by
Thu, July 23 - Mon, August 3
Order within
0
Condition:
NEW
$81.81
RRP
$88.30
You save $6.49 (7%)
Available
20+
in stock
FREE Returns within 30 days
Popular Books by Gillian Hogg
View All Books by Gillian Hogg
Description
The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of accessible, high quality, cost-effective health care delivery in modern democratic societies. Managing & Marketing Health Services provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, understanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services. Managing & Marketing Health Services is intended for post-graduate and post-experience courses in Health Care Management.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9781861526786 |
| ISBN10 | 1861526784 |
| Number Of Pages | 208 |
| Item Weight | 320 g |
| Product Dimensions | 154 x 11 x 228 mm |
| Publisher / Reseller | Cengage Learning EMEA |
| Format | paperback |
See More +
Media Reviews
1. Healthcare policy themes 2. Service design 3. Service structure: understanding inter-organisational relationships and networks 4. Service structure: managing inter-organisational service delivery 5. Understanding healthcare customers 6. The changing consumer 7. Consumer evaluation of healthcare 8. Conclusion meeting performance expectations.