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Events Management - Events Management

3.94 ( 53 Ratings by Goodreads)
Events Management

Events Management - Events Management

(Author) (Author) (Author) (Author) (Author) (Author)
3.94 (53 Ratings by Goodreads)
paperback
Published: 14 August, 2010
Standard worldwide delivery by Tue, July 14 - Fri, July 17
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Description

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:

  • introduces the concepts of event planning and management
  • presents the study of events management within an academic environment
  • discusses the key components for staging an event, covering the whole process from creation to evaluation
  • examines the events industry within its broader business context, covering impacts and event tourism
  • provides an effective guide for producers of events
  • contains learning objectives and review questions to consolidate learning.

Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with:

  • a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting
  • fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management
  • a companion website for lecturers and students which includes PowerPoint slides, extra case studies and multiple choice questions to aid both teaching and learning.
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More Details

Type Book
ISBN13 9781856178181
ISBN10 1856178188
Number Of Pages 740
Item Weight 1575 g
Publisher / Reseller Taylor & Francis Ltd
Format paperback
Edition 3rd edition
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Author's Bio

Glenn A J Bowdin, Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell

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