This book explores all the major aspects of managing external relations in schools of all phases, as well as in colleges.

The authors use empirical research evidence to analyze how schools and colleges can manage external relations to achieve productive and supportive relationships with their communities. They explore how a responsive philosophy and appropriate marketing can be adopted in order to ensure continuous development.

`I was pleased to find that the work lived up to its title and covered both schools and college issues with equal thoroughness. This is a very readable, stimulating and valuable publication′ - Mentoring & Tutoring

Jacky Lumby (Ph.D. University of Leicester) is Professor of Education and Head of the School of Education at the University of Southampton, UK. She has taught and led in a range of educational settings, including secondary/high schools, community and further/technical education. She has also worked for a Training and Enterprise Council, with a regional responsibility for developing leaders across the public and private sectors. She has researched and published widely on educational policy, leadership and management in schools and colleges, in the UK and internationally. Her work on leadership encompasses a range of perspectives, including diversity issues, comparative and international perspectives and leading upper secondary education. She has co-edited International handbook on the preparation and development of school leaders (2008). Her most recent book is, with Marianne Coleman, Leadership and Diversity: Challenging Theory and Practice in Education (2007). She is co- editor of the journal International Studies in Educational Administration and a member of the Council of the British Educational Leadership, Management and Administration Society. Nick Foskett - University of Southampton.