The New York Times No. 1 bestseller that can transform your life and career - now in a revised and updated edition.
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'I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed.' Jack Dorsay, co-founder of Twitter

Co-founder and chairman of LinkedIn, Reid Hoffman, and author Ben Casnocha offer a revolutionary method to accelerate your life and career. The secret is to think like an entrepreneur - to run the 'start-up of you'.

Entrepreneurs are nimble. They invest in themselves. They build their networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills we all need to get ahead.

Hoffman and Casnocha show how you can create opportunities where others see dead-ends, and when to take proactive risks where others may seek safety. They reveal how to maintain a competitive advantage so you can stand-out from others. They explain how you can build your network. Above all, they share the insights and strategies you need to succeed in the most important venture of all - your own life.
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'Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact.' Sheryl Sandberg, author of Lean In and former COO of Facebook

Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact.
The Startup of You describes how to take the Silicon Valley approach to building a life: start with an idea, and work over your entire career to turn it something remarkable. In the world today, I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed.
Being an entrepreneur isn't really about starting a business. It's a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you're in­ or want to be in ­The Start-Up of You holds lessons for success.
Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout.
[An] extremely interesting and informative read * Bookbag.co.uk *
A surprisingly wise book about how you can use the strategies of an entrepreneur to enhance your pedestrian career. * The Times *
Forging a fulfilling career is one of the most important--and often, most difficult--challenges in building a happy life. The Start-Up of You is crammed with insights and strategies to help each of us create the work life we want. * The Happiness Project *
Rather than containing the usual tranch of aphorisms and advice on how to create lists of things you want to achieve, The Start-up Of You suggests arranging your career like a business . . . We challenge you not to be inspired. * PA Life *
A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur ­not in a particular company ­ but in the most important enterprise of all: one's own life.
The most compelling parts of this book are the ones that look at the importance of developing and exploiting professional networks. As well as explaining network intelligence, or why your contacts’ contact may be the best source of leads about potential jobs, the book also gives numerous tips - including ones gleaned from the world of online dating - about how best to broker effective relationships * Economist *

Reid Hoffman is co-founder of LinkedIn, the biggest professional social network in the world. He has been an early investor in over 100 technology companies, including Facebook and Zynga. He is widely viewed as one of the most successful investors of all time.
Ben Casnocha is an author and award-winning businessman. He has written for Newsweek and appeared on CNN, the CBS Early Show and Fox News. BusinessWeek named him one of 'America's best young entrepreneurs' and he is in much demand as a public speaker.