Environmental issues are of growing concern in China, with numerous initiatives aimed at encouraging dialogue and increasing awareness. And key to these initiatives is the environmental journalist. The first English-language study of this burgeoning field, this book investigates Chinese environmental journalists – their methodologies, their attitudes toward the environment and their views on the significance of their work – and concludes that most respond enthusiastically to government promptings to report on the environment and climate change. Additional chapters demonstrate journalists’ impact in helping to shape governmental decision-making.

Hugo de Burgh holds the Chair of Journalism at the University of Westminster and is Director of the China Media Centre. His academic books include The Chinese Journalist (2003), Making Journalists (2005) and Investigative Journalism (2008, 2nd ed.) He has also published an introduction to how China works, China: Friend or Foe? (2006) and an edited volume China and Britain: The Potential Impact of China's Development (2006).

Zeng Rong, a graduate of Peking University and the London School of Economics, obtained her Ph.D. at the University of Westminster in 2008. She is a postdoctoral research fellow at the University of Westminster, studying creativity in Chinese television. She is also Managing Director of Houghton Street Media, the Sino-British television production company. Her book Television News and the Limits of Globalization: BBC World and Phoenix Television Today (2012) is published by the University of Buckingham Press.