Who Do You Think You Are?

Times are changing fast. Traditional working practices and the concept of a conventional job are increasingly becoming things of the past as we make sense of a new marketplace where the only limit to success is our own imagination.

What Does it take to Survive in This New Scrambled Up World of Work?
* Attitude - to get started
* Enterprise - to succeed
* Success - at maximising opportunities
* Worklife - in the right balance

The challenges - and the opportunities - for the 'entrepreneur-within' the huge. For micro-businesses, home-workers, freelancers, it's all for the taking.

That is the essence of LEAP! A stimulus for taking the plunge to go it alone and set yourself free... and for making it up as you go along!

"Ian Sanders connects brilliantly wit the mindset and needs of talented professionals in their migration away from corporate mediocrity. LEAP! is a personal guidebook to both the practicality and emotion of making work matter." - Chris Nel, Partner, Tom Peters Company

“The book is aimed at anyone who is thinking of quitting their day job to go into business for themselves.” (essex.newsrequest, Thursday 6th September 2007)

"...A brilliant book..." (Leigh Times, March 2008)

“Through unpretentious, conversational writing, Sanders urges readers to instil independence into their business attitudes” (City AM, Tues 17th March 2008)

“The title sums up the allure of being self-employed”. (Financial Times Weekend, March 22/March 23 2008)

 

Ian Sanders has been ‘doing it himself’ for seven years as a business and marketing consultant. He has helped launch new ventures in radio, television, design and music. His current marketing company, OHM, (Outhouse Media), has clients that range from global brands such as Benetton to the small business around the corner.
Ian’s skills are in bringing common sense advice and fresh perspectives to clients whatever their size, helping them to exploit their market potential. With more and more of his contacts setting up by themselves, Ian was inspired to write up his experiences in Leap! With his eight years as an independent and another ten years working for others, his mix of experience, insight and ideas makes him best placed to guide others through this new scrambled up world of work.
Ian is passionate about enterprise, about doing it differently and reinventing to succeed. He currently lives in Leigh-on-Sea with his wife, Zoë, and two children.