THE INSTANT INTERNATIONAL BESTSELLER

How do house flies help save millions of euros? How do the layout of casinos keep you gambling?

We are not nearly as rational as we’d like to think – every day we overestimate our ability to resist temptation.

Effective advertising experts use this to nudge us, making the most of our natural behaviour to get the results they want.

In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don’t contain active ingredients, traffic light buttons that aren’t connected, and the obsolete ‘save’ feature in MS Word – these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd.

THE HOUSE FLY EFFECT reveals how to recognize some of the things that affect our behaviour everyday and how we can use this knowledge to our advantage.

'By far the best management book I've read so far this year! A book that is extremely interesting and at the same time manages to amaze, irritate, make you laugh and evoke recognition'

'Tim & Eva have written a brilliant book. They explain to the reader the practical implications of behavioural science with light-hearted charm that will resonate with a broad range of readers'. Richard Shotton, author of the bestseller The Choice Factory

'A delicious book, that seduces you with one enjoyable example after another. It is very relatable, but it also includes some real eye-openers'

'Crammed with interesting nuggets' Daily Mail

Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands.

Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet.