'Piercingly revelatory ... a tour de force' - Carl Miller, author of The Death of the Gods

'...a must-read ' - Eliot Higgins, author of We Are Bellingcat

'A timely and frighteningly revealing book' - Richard Kerbaj, author of The Secret History of the Five Eyes
Incels. Anti Vaxxers. Conspiracy theorists. Neo-Nazis. Once, these groups all belonged on the fringes of the political spectrum. Today, accelerated by a pandemic, global conflict and rapid technological change, their ideas are becoming more widespread: QAnon proponents run for U.S. Congress, neo-fascists win elections in Europe, and celebrity influencers spread dangerous myths to millions. Going Mainstream asks the question: What is happening here?

Going undercover online and in person, UK counter-extremism expert Julia Ebner reveals how, united by a shared sense of grievance and scepticism about institutions, radicalised individuals are influencing the mainstream as never before. Hidden from public scrutiny, they leverage social media to create alternative information ecosystems and build sophisticated networks funded by dark money.

Ebner's candid conversations with extremists offer a nuanced and gripping insight into why people have turned to the fringes. She explores why outlandish ideas have taken hold and disinformation is spreading faster than ever. And she speaks to the activists and educators who are fighting to turn the tide.

Going Mainstream is a dispatch from the darkest front of the culture wars, and a vital wake-up call.

Prizes

Long-listed for Neave Book Prize 2025 (UK)

'With unparalleled insight and urgency, Ebner reveals the dangerous spread of extremist beliefs. This book is a must-read for anyone who wants to understand the terrifying new reality we face' -- Eliot Higgins, author of We Are Bellingcat
'A sober and sobering read that helps disentangle an important though often misunderstood phenomenon' -- Brendan Daly * Sunday Business Post *
'A timely and frighteningly revealing book. It should be on the shelves of every Western spy agency working to defeat extremist ideologies' -- Richard Kerbaj, author of The Secret History of the Five Eyes
'A haunting and essential account of how so many people around the world have embraced extreme ideas' -- Cynthia Miller-Idriss * author of Hate in the Homeland *
'Piercingly revelatory ... a tour de force' -- Carl Miller, author of The Death of the Gods
'With unparalleled insight and urgency, Ebner reveals the dangerous spread of extremist beliefs. This book is a must-read for anyone who wants to understand the terrifying new reality we face' -- Eliot Higgins, author of We Are Bellingcat
'A sober and sobering read that helps disentangle an important though often misunderstood phenomenon' -- Brendan Daly * Sunday Business Post *
'A timely and frighteningly revealing book. It should be on the shelves of every Western spy agency working to defeat extremist ideologies' -- Richard Kerbaj, author of The Secret History of the Five Eyes
'A haunting and essential account of how so many people around the world have embraced extreme ideas' -- Cynthia Miller-Idriss * author of Hate in the Homeland *
'Piercingly revelatory ... a tour de force' -- Carl Miller, author of The Death of the Gods

Born in Vienna in 1991, Julia Ebner is the Leader of the Violent Extremism Lab at the University of Oxford's Centre for the Study of Social Cohesion and a Senior Research Fellow at the Institute for Strategic Dialogue in London, where she leads projects on online extremism, disinformation and hate speech. She is the author of two award-winning international bestsellers: Going Dark and The Rage. She has given evidence to numerous governments and parliamentary working groups, and has acted as a consultant for the UN, NATO, and the World Bank. Her journalism has appeared in The Guardian, Newsweek, Politico and Suddeutsche Zeitung, among other publications, and she regularly contributes to broadcast news stories. Ebner holds a DPhil in Anthropology from the University of Oxford. She won the Open Society Prize 2024 and was named "Austrian of the Year 2024".