The Commercial Charity :How Business Thinking Can Help Non-Profits Grow Impact and Income

4.00 ( 3 Ratings by Goodreads)
The Commercial Charity

The Commercial Charity :How Business Thinking Can Help Non-Profits Grow Impact and Income

(Author)
4.00 (3 Ratings by Goodreads)
paperback
Published: 3 April, 2020
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Description

Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services. Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization. Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
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Type Book
ISBN13 9781789663280
ISBN10 1789663288
Number Of Pages 216
Item Weight 330 g
Product Dimensions 160 x 235 x 10 mm
Publisher / Reseller Kogan Page Ltd
Format paperback
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Media Reviews

"An indispensable guide. Any third sector senior leader will find something new and inspiring in this book." * Mark Lever, former CEO, National Autistic Society *
"The chasm between commerce and charity needn't seem so great, nor so murky and perplexing. This book acts as a bridge between those two worlds. I wish I'd read it before I made that transition." * Martin Halliwell, Chief Financial Officer, British Red Cross *
"It challenges conventional thinking in the sector in a really engaging and motivating way. It brings fresh thinking and uses great case-studies and research to reinforce its key points. I have already ordered copies of this book for everyone in my organization." * Richard Hawkes, Chief Executive, British Asian Trust *

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Author's Bio

Martyn Drake is recognized as one of the leading experts on strategy and commerce within the non-profit sector. He founded Binley Drake Consulting, with clients including WeightWatchers, Walgreens Boots Alliance, Joules, First Choice, and many more. Since 2013, he has worked in the non-profit sector for clients including the National Autistic Society, the National Health Service, Royal Mencap Society, Parkinson's UK, Sense and Anthony Nolan.

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