There’s never been a better time to run a product business. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before. But making it work financially? That’s not so easy.

Making sales isn’t enough: you need to be making profits. Big retailers have spent decades developing ways to monitor profit margins, forecast and grow sales and manage stock to maximize their bottom line. And in this little book, small-business retail expert Catherine Erdly shows you how to apply those big business tools to YOUR business – in just 6 minutes!

Catherine Erdly is an award-winning small business retail expert, podcast host, speaker and writer, recently named one of the top 100 retail influencers in the world by Rethink Retail. She has over two decades experience in the retail industry, including 17 years managing budgets up to £400 million for some of the largest names in the high street in the UK and USA.