The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.

Drawn from the 11th Annual Consumer Culture Theory Conference, held in Lille, France, in July 2016, the 12 papers in this volume present research in consumer culture theory. Business, marketing, and management scholars from around the world discuss the application of French theory or revolutionary values to the shift from consumers to cultural intermediaries in the emerging Chinese fine wine market, the consumption phenomenon of home exchange, girls and gender inequality in gaming, the object agency of horses and horsemeat, and housing for help; issues related to consumer activism and sustainability, including refugee helpers, the role of subcultural activism in mainstream markets, public brand auditing in online networks, fandoms, and marketing and the existentialization of sustainability; and the digital revolution in terms of curatorial practices of consumers as collectors on YouTube and capturing and analyzing social media data like Instagram selfies. -- Annotation ©2017 * (protoview.com) *

Nil Özçaæglar-Toulouse, Univ Lille SKEMA Business School, France Diego Rinallo, Kedge Business School, Marseilles, France Russell W. Belk, York University, Toronto, ON, Canada