WINNER OF THE MONEY AWARENESS AND INCLUSION AWARD FOR BEST BOOK

'An incredible voyage of financial self-discovery with plenty of "aha" moments[...] Think of this as financial therapy with feeling' - Claer Barrett, Financial Times

'Essential reading for anyone who has ever earned, spent or saved money. Highly recommend' - Adam Alter, New York Times bestselling author of Irresistible, Anatomy of a Breakthrough and Drunk Tank Pink


Do you find it difficult to stick to a budget? Do you hide purchases from your partner? Do you often argue about money with your family?

One of the most important relationships we have is with money, yet you may not be aware of the complex web of emotions and past experiences that are really driving your money habits. Money on Your Mind helps you unpack these psychological hurdles so you can make better financial choices.

Through a mix of case studies, client stories and expertise, financial psychotherapist Vicky Reynal reveals how an emotionally absent parent can result in comfort shopping, how bullying in school can lead to overspending and how absorbing a parent's lack of boundaries can interfere with making rational financial decisions. Reynal helps you shift those ingrained attitudes and beliefs, so you stop falling into the same damaging financial traps. You'll learn to:
· Recognise your spending triggers
· Let go of a scarcity mindset
· Free yourself of spending anxiety
· Take control over your money habits

And finally understand what is driving your financial behaviours for an improved and healthier relationship with money.

Vicky Reynal is the UK's first financial psychotherapist and runs her own clinic in London specialising in financial therapy. She has a BA in Psychology from the University of Pennsylvania, an MBA from London Business School, and has completed a four-year postgraduate diploma in Psychodynamic Psychotherapy. With experience spanning from corporate to public sectors, from financial services to mental health, Reynal brings a unique and international perspective to the field.

She has been featured in the Financial Times, Stylist, Telegraph and Women's Health, and writes a weekly column for the Daily Mail answering reader questions as their money psychotherapist.