The Attain Independent Schools' Guide 2025 empowers parents to find the right school for their unique child, cutting through the marketing spin and without needing league tables or reviews. It distils 25 years of experience into the definitive book for parents considering a private school for their child.

Written by education editor Matthew Smith, the book has been widely-praised by Heads from across the country, describing it as 'a terrific resource', 'sage, sensible and savvy' and is 'the book that parents have been waiting for...'

The Attain Guide 'helps parents cut through the branding, shiny PR and glitz' and is 'really well written, entirely from the perspective of supporting parents.'

The book deliberately doesn't tell you which private schools are the best in the UK for exam success or rank the best for sport. It does not list the best headteachers nor frankly tell you 'the best' at anything.

What it does explain is why seeking out 'the best' for your child is one of the most unhelpful things you can do as a parent. It shows you where to focus your thoughts and what matters when evaluating different schools. You will see how marketing spin, league tables, awards and other unhelpful influences can get in the way. And it highlights the practical things which can make – or break – a choice of school.

The Attain Guide covers the things to consider through to the things to avoid and how ultimately to make an informed decision. And to help in the process of shortlisting, details of over 700 independent schools are included in the Schools' Directory section.

This book will tell you how to find the right school for your unique child – and be confident in that judgment.

"This is a terrific resource for parents navigating the ever-evolving world of independent education. It offers both wisdom and practical advice in a conversational yet evidence-based tone, helping families find the right fit for their child's educational journey. Matthew's deep understanding of the sector shines through, making this guide an accessible and useful reference for anyone interested in learning more about independent schooling." Tim Smith, Headmaster, Hampton Pre-Prep & Prep School

"Finally! A guide that helps parents cut through the branding, shiny PR and glitz, and focuses unapologetically on what should be at the heart of every school choice: a child's happiness." Dr Matthew Jenkinson, Headmaster, New College School

"This is the book that parents have been waiting for and one they should most definitely read when choosing a school for their children... Matthew offers sage and measured advice about what you need to consider, things to avoid and who to listen to when making the most important choice you can make for your child." Peter Tait, former Headmaster, Sherborne Prep

"I've known Matthew for many years; he offers clear, sensible, and unbiased advice, drawn from his extensive knowledge of the sector, and I'm delighted to see his expertise translated into this thoughtful and practical guide for parents. This book is invaluable for those navigating the often overwhelming process of choosing an independent school, helping parents focus on what truly matters, rather than rankings, hype, or marketing spin. I wholeheartedly recommend it." Alastair Speers, Headmaster, Sandroyd School

"I'm delighted to see this well-informed guide for parents navigating the bewildering yet crucial task of picking 'the right school'. Matthew's sensible and practical advice draws from his extensive experience with independent schools and as a parent. This is a very helpful read for parents of school age (or younger) children." Julie Robinson, CEO, Independent Schools Council

Matthew Smith is a journalist, writer and designer who has worked with the independent schools' sector for 25 years, advising clients on marketing, communications and strategy, and for 15 years as Editor of Attain magazine. Launched in 2006 to provide parents with a trusted guide to navigate the maze of independent schooling, he grew the title to become the leading magazine for the sector, with its content regularly featured by the national press. He is a Member of the Chartered Institute of Journalists and a Fellow of the Royal Geographical Society.