Part of the TRACTION Library, Process! proves that a high-level, 20/80 approach to getting your core processes “followed by all” will help you: Get consistently exceptional results Improve and innovate as necessary Free yourself to live your ideal life If you own, run, or lead in a fast-moving business, you’re likely driven by passion and a desire to be free. Many leaders mistakenly believe instilling rigor and discipline for process throughout your organizations will inhibit freedom. They couldn’t be more wrong. It’s when you’re stuck in the day-to-day, putting out fires and cleaning up messes, that passion turns to frustration. Freedom seems somewhere between elusive and impossible. The secret to getting unstuck is process. This inspiring, informative field guide will prove it’s possible to establish rigor and discipline for process while also increasing creativity, flexibility, and innovation. Process! will help you identify a handful of core processes that make your business uniquely valuable. You’ll learn how to document and simplify the major steps in those processes so they can be done the right and best way, every time. Finally, you’ll execute a simple, step-by-step plan that is helping more than 10,000 entrepreneurs around the world consistently get the results they want.