Effective Web Presence Solutions for Small Businesses :Strategies for Successful Implementation

Effective Web Presence Solutions for Small Businesses

Effective Web Presence Solutions for Small Businesses :Strategies for Successful Implementation

(Author) (Author) (Author)
hardback
Published: 28 February, 2009
Standard worldwide delivery by Wed, July 29 - Mon, August 3
Order within 0
Condition: NEW
$196.00
RRP $216.96
You save $20.96 (10%)
Price includes shipping
Available 20 in stock
- +
Add to basket Wishlist This
FREE Returns within 30 days
More Details

Popular Books by Stephen Burgess

View All Books by Stephen Burgess
Mendelian Randomization
Mendelian Randomization
Stephen Burgess
$87.78 $95.24
New
Add to basket
Mendelian Randomization
Mendelian Randomization
Stephen Burgess
$208.97 $238.13
New
Add to basket
New Armies from Old
New Armies from Old
Stephen Burgess
$62.83 $63.50
New
Add to basket
Managing Information Technology In Small Business
Managing Information Technology In Small Business
Stephen Burgess
$96.96 $99.22
New
Add to basket
Slaying the Nuclear Dragon
Slaying the Nuclear Dragon
Stephen Burgess
$42.47
New
Add to basket
New Armies from Old
New Armies from Old
Stephen Burgess
$218.89
New
Add to basket
Small Businesses and Effective ICT
Small Businesses and Effective ICT
Stephen Burgess
$36.00
New
Add to basket
Small Businesses and Effective ICT
Small Businesses and Effective ICT
Stephen Burgess
$155.40
New
Add to basket
Slaying the Nuclear Dragon
Slaying the Nuclear Dragon
Stephen Burgess
$162.24 $175.88
New
Add to basket

Description

Over the past several years, a great deal of research has been devoted to the use of information technology by small businesses. One technological tool now used to boost company success is Web presence enhancement in alignment with business strategy. ""Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation"" is the first book to provide small businesses with a holistic approach to implementing their Web presence through identification of Web site content that matches their business strategy. A valuable read for small business owners as well as academicians and researchers, this book connects the various issues involved in the planning and execution of successful Web sites for small businesses.
See more

More Details

Type Book
ISBN13 9781605662244
ISBN10 1605662240
Number Of Pages 301
Item Weight 953 g
Publisher / Reseller IGI Global
Format hardback
See More +

Media Reviews

The authors' aim is to draw together the issues faced by small businesses in setting up and maintaining their web presence. In so doing they look to provide a comprehensive set of guidelines for small businesses. In my view, this has been achieved in a well-structured, readable book. The book is valuable for any owner/manager who needs to understand the decisions that are required to ensure a successful website: one that supports the business strategy in an economic manner. No prior knowledge of web technologies is assumed and good explanations are given of all terms and features. I didn't think that I could rate a book this expensive as highly as I have - but it is excellent. If it was cheaper it would have got 10/10. - British Computer Society, 2009

Show more