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Universal Principles of Design :125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

4.16 ( 5,591 Ratings by Goodreads)
Universal Principles of Design

Universal Principles of Design :125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

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4.16 (5,591 Ratings by Goodreads)
paperback
Published: 1 January, 2010
Standard worldwide delivery by Mon, July 13 - Thu, July 16
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Description

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
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More Details

Type Book
ISBN13 9781592535873
ISBN10 1592535879
Number Of Pages 272
Item Weight 934 g
Publisher / Reseller Quarto Publishing Group USA Inc
Format paperback
Edition 2nd edition
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Author's Bio

William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute (AMSI) and an engineering and design consultant with Stuff Creators Design Studio. He lives in Houston, Texas

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