Strategic Perspective on the Marketing of Information Technologies - Advances in Telecommunication Management

Strategic Perspective on the Marketing of Information Technologies

Strategic Perspective on the Marketing of Information Technologies - Advances in Telecommunication Management

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Published: 1 July, 1994
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Description

This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.
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More Details

Type Book
ISBN13 9781559383875
ISBN10 1559383879
Number Of Pages 300
Item Weight 528 g
Product Dimensions 156 x 230 x 14 mm
Publisher / Reseller Emerald Publishing Limited
Format hardback
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