If you're looking for a textbook that centers the learner, highlights theory, and links current theory and practice, this text is a great fit. -- Tiffany R. Wang, University of Montevallo
This clear and approachable book starts from the ground up to explain social media in a way that any student can understand. The second edition adds essential new content on AI, as well as ethics and diversity. -- Margaret Murray, University of Michigan-Dearborn
New and seasoned professors will appreciate the relevant and timely critical analyses of established and new brands, connection of theory with action, and highlighted examples from popular culture and contemporary issues such as AI. I highly recommend this book. -- Mark Congdon Jr., Sacred Heart University

Regina Luttrell, senior associate dean at Syracuse University’s S.I. Newhouse School of Public Communications, is a respected educator and scholar. She leads intricate research endeavors, fosters interdisciplinary partnerships, and has authored numerous books and journal articles.
Adrienne A. Wallace is associate professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.