CHANEL is one of the best-known luxury brands in the world. Yet it remains the most mysterious of them all. From Paris and rue Cambon, CHANEL will forever be Gabrielle - a woman who revolutionized feminine elegance. Carefree and audacious, the designer turned simplicity into the height of luxury. Bold and unpredictable, the brand, now over

100 years old, continues to astound with its one-of-a-kind fashion shows, iconic N°5 perfume and 2.55 bag, exquisite jewellery and cutting-edge beauty products. By passing on its unparalleled expertise over time - from Gabrielle Chanel, to Karl Lagerfeld, to Virginie Viard - it has built its legend.

With a wealth of beautiful images and fascinating inserts, including previously unpublished facsimile documents, this volume is an invitation into the sublime and eternal world of the House of CHANEL.

Catherine Örmen studied at the Ecole du Louvre, Ecole du Patrimoine and Studio Bercot, and is an expert on the history of fashion. She works as a curator, teacher and author, and has written several acclaimed fashion monographs including All About Yves and Absolutely Chanel.