Looking for a comprehensive and engaging research methods textbook for your psychology studies? Look no further than Essential Research Methods in Psychology!

This book covers the most used methods for successful research in psychology, with a balance of quantitative and qualitative methods. It is written in an accessible and witty style that will keep you engaged and curious throughout your learning journey.

With real published research examples from core domains in psychology, such as social, developmental, cognitive, biological, and individual differences, you′ll learn how to apply the methodology to real-world scenarios. Plus, you′ll develop critical thinking skills and an understanding of ethical considerations that are crucial to conducting research in an ethical and responsible manner.

Other features include:

• Skoolkid errors (examples of)
• Ig Nobel Prize (satiric prizes which make you laugh and think)
• Whoa there! (stop and think) 

Whether you′re studying for an introductory methods course or designing a research project, Essential Research Methods in Psychology will equip you for success.

Dr Phil Banyard is Emeritus Professor of Psychology at Nottingham Trent University (NTU). In his thirty years at NTU Phil Banyard taught on a range of courses but focused on introductory modules and critical thinking. His research was concerned with the impact of digital technologies on teaching and learning, especially in schools. He was a chief examiner of A Level Psychology for many years and has written more than twenty texts. Among these is an introductory text with SAGE (now in its fourth edition) that brought in over 50 members of the department at NTU. His cultural interests are largely defined by smallpeople in the family and he is currently enjoying Captain Underpants series three which he regards as riotously creative.   Belinda is a Reader in Forensic Psychology. She teaches primarily within forensic psychology, with specific focus on sexual crime. She has a strong background in psychometrics and individual differences, and retains her enthusiasm for quantitative research (continuing to teach multivariate statistics in what she hopes is a fun and interactive manner). Her research is leading her to incorporate qualitative research methods as she continues to develop a programme of research in collaboration with HMP Whatton (the largest sex offender prison in Europe) that makes a significant and practical contribution to our understanding of sex offenders and sexual crime. Additional areas of interest (both in terms of teaching and research) include the psychology of fraud, lying and deception. Christine Norman is a Senior Lecturer in Psychology at Nottingham Trent University. Gayle Dillon is a Senior Lecturer in Psychology at Nottingham Trent University.