This book provides a systematic introduction to ethnographic methods for data collection, analysis and representation. It  takes you through the art and the methodological practicalities of ethnographic research, covering research design, choosing and accessing research settings and participants, data collection, field roles, analysis and writing. The book concludes with a bold assessment of the challenges, innovations and futures facing ethnography.

My research interests are underpinned by a sustained, critical methodological engagement with ethnographic and qualitative research. This includes work on contemporary developments in qualitative data analysis, writing and representation, as well as a focus on of the self and (auto)biography in qualitative inquiry. I have led and been involved in a number of funded projects focussing on qualitative research methods and methodological development. I am currently the Director of the Cardiff Node of the ESRC National Centre for Research Methods (NCRM) Qualitative Research Methods in the Social Sciences: Innovation, Integration and Impact (QUALITI) (2005-8).