Fuzzy Methods for Customer Relationship Management and Marketing :Applications and Classifications

Fuzzy Methods for Customer Relationship Management and Marketing

Fuzzy Methods for Customer Relationship Management and Marketing :Applications and Classifications

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hardback
Published: 30 January, 2012
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Description

Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.
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More Details

Type Book
ISBN13 9781466600959
ISBN10 1466600950
Number Of Pages 387
Item Weight 1320 g
Publisher / Reseller Idea Group,U.S.
Format hardback
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