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Why We Buy
Why We Buy
paperback
Published:
30 December, 2008
paperback
Published:
30 December, 2008
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Description
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9781416595243 |
| ISBN10 | 1416595244 |
| Number Of Pages | 320 |
| Item Weight | 284 g |
| Product Dimensions | 140 x 214 x 20 mm |
| Publisher / Reseller | Simon & Schuster |
| Format | paperback |
| Edition | Updated, Revised ed. |
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Media Reviews
At last, here is a book that gives this underrated skill the respect it deserves. -- The New York Times
Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife! -- Bob Gale, writer/producer, Back to the Future trilogy
I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating. -- Rocky Mountain News (Denver)
Why We Buy is a funny and insightful book for people on both sides of the retail counter. -- Michael Gould, CEO, Bloomingdale's