• Covers contributions which deal explicitly with interventions designed to foster out-group helping (and to improve its quality) in real world settings
• Provides the reader with a cohesive look at helping and prosocial behaviors using a combination of theoretical work with research on interventions in applied settings
• Examines helping from multiple perspectives in order to recognize the diverse influences that promote actions for the benefit of others
• Contributors to this volume include cutting-edge researchers using both field studies and laboratory experiments

"This book is essential reading for anybody who is interested in prosocial behaviour, or in applying social identity processes to relevant real-world situations." (Psychologist, January 2010)

Stefan Stürmer, Ph.D., is Professor of Psychology at the Fern Universität in Hagen (Germany), and the Chair in Social Psychology. In his research, he investigates inter- and intragroup processes, with a particular emphasis on the role of group processes in social movement participation, cooperation, helping, and altruism. He also serves as a consultant for various city councils and community agencies, concerning measures and policies to foster community action and civic participation.

Mark Snyder, Ph.D., is Professor of Psychology at the University of Minnesota, where he holds the McKnight Presidential Chair in Psychology and is the Director of the Center for the Study of the Individual and Society. His research examines the motivational foundations of individual and collective action. He is recipient of the Society for Personality and Social Psychology’s Donald T. Campbell Award and the Kurt Lewin Award of the Society for the Psychological Study of Social Issues. He is the author of the book, Public Appearances/Private Realities: The Psychology of Self-Monitoring, and co-editor of Cooperation: The Political Psychology of Effective Human Interaction.