'...valuable, authoritatitve and well-evidenced contributions to the growing body of scholarship in this area and should become essential reading for serious students of journalism and for those who practise it.' - Sally Feldman - Times Higher Education Supplement

GUY STARKEY is Senior Lecturer in Radio and Programme Leader in Media Production in the School of Arts, Design, Media and Culture, University of Sunderland, UK. He has taught and written widely in the field. His publications include Radio in Context (Palgrave Macmillan, 2004), GNVQ Intermediate Media (1998), 'Radio Audience Research - Challenging the Gold Standard' in Cultural Trends, 45, and 'Estimating Audiences: Sampling in Television and Radio Audience Research', Cultural Trends, 49.