Perks, benefits and financial reward are not enough to develop a motivated, productive and high-performing workforce. For employees to work to their full potential, purpose and meaning at work is key. Purpose and Work is a practical guide for senior business leaders and people professionals which shows them how to create purpose-driven teams and design organizations where people want to work. It covers why meaning is so important for employees in today's working environment, how work has moved from a commodity to an experience and why a clear sense of purpose is essential for individual and organizational success. This book offers practical guidance on how to build a company culture that prioritizes purpose and explains how to embed this into behaviors and actions across the business. There is also guidance on how to drive staff attraction and retention, boost workforce productivity and performance as well as improving employee engagement and wellbeing with a clear sense of purpose across the business. Packed with interviews and real-world examples from companies including HV Capital, Unmind and Wonderbly, this book explains the employee, workforce and business benefits of prioritizing purpose at work and shows how to achieve them in any organization.

"Jessica has done something rare: she's created a practical framework that honors both business realities and human dignity. She shows us how to build work that serves eudaimonia rather than demanding eudaimonia serve work." * Dart Lindsey, host of Work for Humans Podcast *
"A genuinely though-provoking read that that really makes you re-think how we build & sell work as a product to employees as if they were our customers." * Adam Horne, co-founder, Open Org *
"A book that tackles the heart of why we work in a time when what work looks like is in total flux. I found this deeply personal, yet practical and useful." * Ben Branson-Gateley, CEO & Co-Founder, CharlieHR *

Jessica Zwaan is a startup and technology executive with a background in People, Operations, and Talent spanning across three continents. She is the Chief Operating Officer at Talentful, a talent recruitment company. Prior to this she was the Chief Operating Officer at Whereby, Group Head of Talent at McCann Worldgroup and VP People and Talent at Wonderbly. Based in New York, New York, she is the author of Built for People, also published by Kogan Page.