A Practical Guide to the Fashion Industry :Concept to Customer - Basics Fashion Management
A Practical Guide to the Fashion Industry :Concept to Customer - Basics Fashion Management
paperback
Published:
25 February, 2021
Popular Books by Virginia Grose
View All Books by Virginia Grose
Description
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry.
This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There’s also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9781350079670 |
| ISBN10 | 1350079677 |
| Number Of Pages | 176 |
| Item Weight | 396 g |
| Product Dimensions | 160 x 228 x 12 mm |
| Publisher / Reseller | Bloomsbury Publishing PLC |
| Format | paperback |
| Edition | 2nd edition |
Media Reviews
Praise for the first edition:
I think this is a book that should be given to every fashion student ... [it] contains a goldmine of information for a novice and holds important considerations for the professional.
Excellent, really a beautiful book. -- Young Kim, Kent State University, USA
GoodReads Reviews
Author's Bio
Virginia Grose has over 30 years' experience in the fashion industry. Originally trained as a fashion designer, she gained her professional experience with Courtaulds in the supply chain and product development sectors. She has worked with a range of international clients such as Marks & Spencer and Wal-Mart. She is currently course leader in MA Fashion Business Management at the University of Westminster, UK.