YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering and understanding successful strategy. The fifth edition of this bestselling book is your easy-to-read, jargon-free guide to the strategic models and thinkers you really need to know about. Updated with new tools and examples, The Financial Times Guide to Strategy shows you which questions to ask, how to go about answering them, and then what action to take. This is the smartest and most readable strategy guide available anywhere.

Richard Koch is an author and entrepreneur-investor. He not only writes books about how to achieve more, start new companies, make more money, and enjoy life more, but he also practises what he advocates. He was one of three founders of LEK, a noted international strategy consulting firm; and for the past thirty-seven years has invested in new and fast-growth companies, and compounded his money at an annual rate of twenty-two percent. By his own reckoning, he is now a sterling billionaire. The companies he has started or been a significant investor in include Filofax, the Belgo moules-frites chain, Plymouth Gin, Betfair, Auto1, and Fanduel. The concepts he has used to make money are described in this Financial Times Guide to Strategy, in The Star Principle, and in The 80/20 Principle, which has sold well over a million copies and been translated into forty languages. He is based in Gibraltar and also has homes in Cape Town, Australia, and Portugal.