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Sustainable Marketing :Pearson New International Edition
Sustainable Marketing :Pearson New International Edition
paperback
Published:
1 November, 2013
paperback
Published:
1 November, 2013
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Description
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9781292040899 |
| ISBN10 | 1292040890 |
| Number Of Pages | 256 |
| Item Weight | 548 g |
| Product Dimensions | 216 x 276 x 12 mm |
| Publisher / Reseller | Pearson Education Limited |
| Format | paperback |
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