Show What You Mean :Visual Literacy for Graphic Design and Mass Communication

Show What You Mean

Show What You Mean :Visual Literacy for Graphic Design and Mass Communication

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Pre-Order Published On: 5 August, 2026
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Description

Visual Literacy is the ability to interpret, negotiate, and make meaning form information presented in the form of an image (be it font, photographs, paintings, or infographics). While most Visual Literacy textbooks concentrate on theory, few concentrate on application, and most texts are outdated, not even covering the impact that technology has had on the image. Show What You Mean is the answer to these obsolete titles, combining abundant theory, with relevant practice, updated to meet today’s digital, visual culture. This book surveys the basics from how one perceives and interprets an image to how one constructs and uses an image.

Key Features

  • Takes a down-to-earth approach with high theory, making it accessible for readers without watering down.
  • Supported by many 4-color examples, that showcase the theoretical and practical aspects of visual literacy.
  • Accompanied by a companion website featuring an image bank for each chapter, links to further resources, suggested projects, and a glossary.
  • Takes visual literacy to the age of information, covering analysis for images read on mobile devices, and other screens.
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    More Details

    Type Book
    ISBN13 9781138854789
    ISBN10 1138854786
    Number Of Pages 400
    Item Weight 1000 g
    Publisher / Reseller Taylor & Francis Ltd
    Format paperback
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