Marketing in the 21st Century :Concepts, Challenges and Imperatives - Routledge Revivals

Marketing in the 21st Century

Marketing in the 21st Century :Concepts, Challenges and Imperatives - Routledge Revivals

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hardback
Published: 15 November, 2017
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Description

This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

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More Details

Type Book
ISBN13 9781138707726
ISBN10 1138707724
Number Of Pages 336
Item Weight 780 g
Publisher / Reseller Taylor & Francis Ltd
Format hardback
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