Frances Cairncross, senior editor of The Economist and author of the best selling Costing the Earth, shows that economic growth does not have to be at the expense of environmental protection. For the poor, growth is essential, to eliminate the threats to health and environmental security that poverty presents. As for the more affluent, they may be unwilling to sacrifice their living standards, even for a cleaner environment.

The question is, rather, how can the environmental impact of growth be minimized? Here, the role of business is crucial. New technologies and well-designed policies have to work hand in hand; and the interests of governments, of companies and of the environmental movement lie in making a cleaner environment an opportunity for profitability. All three parties will find this a stimulating survey and an invaluable practical guide.

'It is vital for British business to achieve a better return on its environmental investment, both for the good of its environment and to strengthen its competitiveness. Green, Inc. offers a relevant and realistic checklist for action which will be of considerable practical value to businesses wrestling with environmental problems.'
Howard Davies, Director-General, CBI and Deputy Governor Elect, Bank of England

'Frances Cairncross brings a mass of commonsense and a formidable grasp of economics tot his clearly written book on business and the environment. Any government which implements her environmental checklist will be doing its citizens and itself a very good turn.'
Chris Patten, Governor of Hong Kong

'Few journalists anywhere can match Frances Cairncross for accuracy, insight and elegance of writing. This book confirms her reputation as our best writer on the interface of business, economics and the environment.'
Professor David Pearce, Director, CSERGE

'Pithy, pertinent and provocative - everything you would expect from Frances Cairncross, one of the UK's leading environmental journalists'
Jonathon Porritt