Relationship Marketing

3.67 ( 9 Ratings by Goodreads)
Relationship Marketing

Relationship Marketing

(Author) (Author) (Author)
3.67 (9 Ratings by Goodreads)
hardback
Published: 26 November, 2015
Standard worldwide delivery by Tue, July 14 - Thu, July 23
Order within 0
Condition: NEW
$218.91
RRP $263.69
You save $44.77 (17%)
Price includes shipping
Available 5 in stock
- +
Add to basket Wishlist This
FREE Returns within 30 days
More Details

Popular Books by Martin Christopher

View All Books by Martin Christopher
Logistics and Supply Chain Management
Logistics and Supply Chain Management
Martin Christopher
$54.70 $64.59
New
Add to basket
Leading Procurement Strategy
Leading Procurement Strategy
Martin Christopher
$64.60 $72.50
New
Add to basket
Business Operations Models
Business Operations Models
Martin Christopher
$9.90 $55.36
Used
Add to basket
Leading Procurement Strategy
Leading Procurement Strategy
Martin Christopher
$59.82
New
Add to basket
Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)
Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)
Martin Christopher
$13.99 $42.85
Used
Add to basket
Marketing Logistics
Marketing Logistics
Martin Christopher
$83.46
New
Add to basket
Media & Culture
Media & Culture
Martin Christopher
$93.62 $96.23
New
Add to basket
Marketing: A Complete Guide
Marketing: A Complete Guide
Martin Christopher
$12.12 $64.59
Used
Add to basket
Marketing Logistics (CIM Professional Development)
Marketing Logistics (CIM Professional Development)
Martin Christopher
$7.05 $28.99
Used
Add to basket
Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)
Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)
Martin Christopher
$9.20 $35.58
Used
Add to basket

Description

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

See more

More Details

Type Book
ISBN13 9781138136946
ISBN10 1138136948
Number Of Pages 264
Item Weight 453 g
Publisher / Reseller Taylor & Francis Ltd
Format hardback
See More +

Author's Bio

Martin Christopher, Adrian Payne, David Ballantyne

Show more