Adobe Analytics For Dummies
Adobe Analytics For Dummies
paperback
Published:
10 May, 2019
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Description
If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.
Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.
- Evaluate your marketing strategies and campaigns
- Explore implementation fundamentals and report architecture
- Apply Adobe Analytics to multiple sources
- Succeed in the workplace and expand your marketing skillset
The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9781119446088 |
| ISBN10 | 1119446082 |
| Number Of Pages | 400 |
| Item Weight | 522 g |
| Product Dimensions | 188 x 234 x 25 mm |
| Publisher / Reseller | John Wiley & Sons Inc |
| Format | paperback |
Author's Bio
Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies.