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Contemporary Strategy Analysis Text Only
Contemporary Strategy Analysis Text Only
paperback
Published:
11 December, 2015
paperback
Published:
11 December, 2015
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Description
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9781119120834 |
| ISBN10 | 1119120837 |
| Number Of Pages | 480 |
| Item Weight | 814 g |
| Product Dimensions | 190 x 242 x 18 mm |
| Publisher / Reseller | John Wiley & Sons Inc |
| Format | paperback |
| Edition | 9th Edition |
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Author's Bio
Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.