We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.

'Not simply an engineer's labels for different parts of the visible spectrum, colors cut deep into our emotions and splash all over our cognition. Colors are … a big deal, and this book takes one on an introductory journey into why.' Mark Changizi, Director of Human Cognition, 2AI Labs, Indiana
'This valuable compendium of current research is impressive in both scope and quality of contributions. There is nothing else like it in the field of color studies.' C. L. Hardin, Professor Emeritus, Syracuse University, New York

Andrew J. Elliot is Professor of Psychology and Director of the Approach-Avoidance Motivation research group at the University of Rochester, New York. Mark D. Fairchild is Associate Dean of Research and Graduate Education of Rochester Institute of Technology's College of Science, and Director of the Program of Color Science and Munsell Color Science Laboratory. Anna Franklin is a Professor in the School of Psychology at the University of Sussex and Director of the Sussex Colour Group.