This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences.

Readers will gain a comprehensive toolkit to design audience-centric, modular story experiences that transcend current technologies. The book merges theory with practice, offering new models for experience design and strategies to balance narratives, design, and innovation. Updated with new case studies and practical exercises, it explores the evolution of storytelling and themed experiences, empowering creators to shape the future of immersive narratives.

This book is ideal for creative professionals, students, and educators in storytelling, experience design, marketing, and themed attractions. It is tailored for those seeking to innovate in branded experiences, cultural heritage, game design, and virtual worlds. Whether you are a seasoned creator or a newcomer, this book provides essential insights to elevate your craft.

The book is supported by a companion website, IntegratedStorytellingByDesign.com, offering additional cases, literature, and resources. Readers can access exclusive support materials, including exercises and updates, to further enhance their learning experience.

Klaus Sommer Paulsen is an award-winning concept developer, designer, storyteller, and creative director. His expertise in the convergence of storytelling, digital innovation, and experience design spans decades. Merging creative strategy with themed and branded experience disciplines, he applies original design models worldwide. A seasoned speaker and lecturer who designs training programs, he was the contributing editor of Storytelling Beyond the Screen. He introduced a globally utilised framework in the first edition of Integrated Storytelling by Design.