This book on music licensing is a must-have for musicians and composers of all musical genres. It explores the wide variety of music licensing mediums available, including advertising, video games, websites and more. It takes readers through all the steps, from song writing and networking, to negotiating the terms of a standard licensing agreement. In today's ever-evolving music industry, music licensing provides more musicians with greater opportunities for commercial exposure and increased cash flow, whether they're unknown artists or big-label stars. The authors, two music industry insiders, cover the range of technologies used, opportunities available and pitfalls to avoid for musicians trying to break in and/or take full advantage of the music licensing scene.