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Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research

paperback
Published: 12 September, 1988
Standard worldwide delivery by Tue, June 16 - Fri, June 19
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Condition: USED
$11.63
RRP $21.42
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Description

Qualitative data is unsurpassable for richness of detail, explanatory power, and intuitive 'undeniability' -- but can the data be described as scientific? Qualitative researchers are badly in need of systematic methods for drawing conclusions; for testing them; and for communicating them. Miles and Huberman have designed a practical sourcebook in which strong emphasis is placed on innovative types of data display, including charts, graphs, matrices and networks. Forty nine specific methods of data display and analysis are described, explained, and illustrated, with helpful suggestions for the user.
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More Details

Type Book
ISBN13 9780803922747
ISBN10 0803922744
Number Of Pages 200
Item Weight 271 g
Product Dimensions 133 x 216 x 13 mm
Publisher / Reseller SAGE Publications, Inc
Format paperback
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