Big Brown :The Untold Story of UPS
Big Brown :The Untold Story of UPS
hardback
Published:
27 March, 2007
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Description
For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash—a model that is still reflected in UPS culture today.
Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical “anti-marketing” bias (why brown?) to its sterling brand loyalty and reputation for quality.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780787994020 |
| ISBN10 | 0787994022 |
| Number Of Pages | 272 |
| Item Weight | 454 g |
| Product Dimensions | 152 x 231 x 25 mm |
| Publisher / Reseller | John Wiley & Sons Inc |
| Format | hardback |
Media Reviews
"For the first time, a UPS ‘lifer’ tells the behind-the-scenes story of how a small messenger service became a business giant." (Retail & leisure International, June 2007)
Author's Bio
The Author
GREG NIEMANN, a Southern California travel and outdoors writer, followed the classic UPS career for almost thirty-five years, rising from loader, to driver, to management. He was West Coast editor of the company's employee publications and was often a liaison for top management. While at UPS, Niemann was accredited by the International Association of Business Communicators and named IABC Communicator of the Year.