Strategies for E-Business Success - The MIT Sloan Management Review Series
Strategies for E-Business Success - The MIT Sloan Management Review Series
paperback
Published:
14 December, 2001
paperback
Published:
14 December, 2001
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Description
From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining -- or establishing -- competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780787958480 |
| ISBN10 | 0787958484 |
| Number Of Pages | 352 |
| Item Weight | 472 g |
| Product Dimensions | 151 x 229 x 25 mm |
| Publisher / Reseller | John Wiley & Sons Inc |
| Format | paperback |
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Media Reviews
"...This book is a very useful change management guide for directors of Internet and other IT companies..." (Computer Bulletin, September 2002)
Author's Bio
Erik Brynjolfsson and Glen L. Urban are codirectors of the Center for eBusiness at the Massachusetts Institute of Technology and professors at the MIT Sloan School of Business in Cambridge, Massachusetts.