Getting Better at Sensemaking - Advances in Business Marketing and Purchasing
Getting Better at Sensemaking - Advances in Business Marketing and Purchasing
hardback
Published:
2 February, 2001
hardback
Published:
2 February, 2001
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Description
This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; shifts in customers' attitudes and behaviors; changes in behaviors of suppliers, governments, and other stakeholder groups; frame problems/opportunities better by deepening understanding on how we go about making sense of what is happening and can be made to happen; deciding better by gaining deep knowledge on how decisions are actually made and can be improved (e.g., via systems thinking and simulating system operations to uncover powerful levers previously unrecognized); and, doing better by applying new tools to learn what is really happening when planned strategies are converted into realized strategies.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780762306336 |
| ISBN10 | 0762306335 |
| Number Of Pages | 512 |
| Item Weight | 890 g |
| Product Dimensions | 156 x 234 x 28 mm |
| Publisher / Reseller | Emerald Publishing Limited |
| Format | hardback |
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