Getting Better at Sensemaking - Advances in Business Marketing and Purchasing

Getting Better at Sensemaking

Getting Better at Sensemaking - Advances in Business Marketing and Purchasing

hardback
Published: 2 February, 2001
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Description

This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; shifts in customers' attitudes and behaviors; changes in behaviors of suppliers, governments, and other stakeholder groups; frame problems/opportunities better by deepening understanding on how we go about making sense of what is happening and can be made to happen; deciding better by gaining deep knowledge on how decisions are actually made and can be improved (e.g., via systems thinking and simulating system operations to uncover powerful levers previously unrecognized); and, doing better by applying new tools to learn what is really happening when planned strategies are converted into realized strategies.
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More Details

Type Book
ISBN13 9780762306336
ISBN10 0762306335
Number Of Pages 512
Item Weight 890 g
Product Dimensions 156 x 234 x 28 mm
Publisher / Reseller Emerald Publishing Limited
Format hardback
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