International Marketing and Purchasing :From Marketing-mix to Relationships and Networks - Advances in International Marketing

International Marketing and Purchasing

International Marketing and Purchasing :From Marketing-mix to Relationships and Networks - Advances in International Marketing

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Published: 21 January, 2000
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Description

The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.
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More Details

Type Book
ISBN13 9780762303182
ISBN10 0762303182
Number Of Pages 356
Item Weight 675 g
Product Dimensions 156 x 234 x 20 mm
Publisher / Reseller Emerald Publishing Limited
Format hardback
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