Strategic Management in Aviation :Critical Essays
Strategic Management in Aviation :Critical Essays
hardback
Published:
28 July, 2007
Description
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780754626510 |
| ISBN10 | 0754626512 |
| Number Of Pages | 416 |
| Item Weight | 930 g |
| Publisher / Reseller | Taylor & Francis Ltd |
| Format | hardback |
Media Reviews
'In a period of unprecedented turmoil in the airline industry - deregulation, privatisation, terrorism threats and sky rocketing fuel prices - successful implementation of a winning strategy has never been more critical. Thomas Lawton’s collation of research papers creates a unique insight into the strategies deployed over the past 10 years by the phenomenally successful Low Cost Carriers and by the full service airlines fighting for survival - an indispensable reference of applied aviation strategy for professionals, regulators, advisors and students.' Ray Webster, President easyJet Airlines plc. '...an excellent companion to strategic management textbooks for students of the subject and a ready reference work for academics and practitioners.' Aerlines Magazine '...strongly recommend it to airline researchers, students, consultants and policymakers as a very good source of reference.' Journal of Air Transport Management
Author's Bio
Thomas C. Lawton is Senior Lecturer in Strategic Management at Imperial College, UK. He is also a management consultant and author of Cleared for Take-Off (Ashgate, 2002).