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Consumer Behaviour (Marketing Series: Student) - Marketing Series: Student
Consumer Behaviour (Marketing Series: Student) - Marketing Series: Student
paperback | English
Published:
16 August, 1993
paperback | English
Published:
16 August, 1993
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Description
This book covers the syllabus for the CIM Behavioural Aspects of Marketing Certificate paper. Each chapter consists of learning objectives, definitions, the theoretical background, exercises, issues to consider, current examples, implications for marketing and recent examination questions. The text is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organizations.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780750605496 |
| ISBN10 | 0750605499 |
| Number Of Pages | 420 |
| Item Weight | 649 g |
| Product Dimensions | 25 x 235 x 159 mm |
| Publisher / Reseller | Butterworth-Heinemann Ltd |
| Format | paperback |
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