Brand Success :How the World's Top 100 Brands Thrive and Survive
Brand Success :How the World's Top 100 Brands Thrive and Survive
paperback
Published:
3 May, 2011
paperback
Published:
3 May, 2011
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Description
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780749462871 |
| ISBN10 | 0749462876 |
| Number Of Pages | 304 |
| Item Weight | 335 g |
| Product Dimensions | 140 x 215 x 15 mm |
| Publisher / Reseller | Kogan Page Ltd |
| Format | paperback |
| Edition | 2nd Revised edition |
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Media Reviews
"Ideal for executives or PR pros who wish to learn about successful brands through practical examples." * PR Week *
"A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." * Publishing News *
GoodReads Reviews
Author's Bio
Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).