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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
paperback
Published:
3 April, 2010
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Description
More Details
| Type | Book |
|---|---|
| ISBN13 | 9780749457044 |
| ISBN10 | 074945704X |
| Number Of Pages | 280 |
| Item Weight | 498 g |
| Product Dimensions | 156 x 20 x 232 mm |
| Publisher / Reseller | Kogan Page |
| Format | paperback |
| Edition | 5th Edition |
Media Reviews
[A]ny marketer who plans a sales promotion campaign without reading this book first should forever forfeit his or her 'buy one, get one free' privileges. - getAbstract.com
This is a practical must-have guide for anyone who needs to understand, firstly, how to create compelling sales promotion content and, secondly, how to communicate that content effectively through a mix of relevant media channels. - Martin Croft, Editor, Sales Promotion magazine
It is an esstential text for everyone in our industry, but because of its practical approach and the breadth of its coverage, it has now become the core text for the Institute of Sales Promotion's highly-regarded Diploma in Promotional & Interavtive Marketing. - Annie Swift, Chief Executive, Institute of Sales Promotion
Author's Bio
Roddy Mullin is both a Chartered Engineer and a Chartered Marketer. He has been a consultant for sales and marketing for the past two decades, and his business aim is to 'make people make money'. He is a Vice President of the Central London branch of the CIM, a Court Assistant of the Worshipful Company of Marketors, and an examiner for the Institute of Sales Promotion Diploma. He has written or co-authored several other books for Kogan Page, including The Handbook of Field Marketing, Direct Marketing and Value for Money Marketing.